Ammena Dance Company is Back! [Lethbridge Event Poster Design]

2019 Explosion of World Dance and Music poster for Ammena Dance Company

After one year off, Ammena Dance Company is back!

It was so fun to return to poster design brainstorming with her. With a number of Beyonce songs in the show this year, we were inspired by both a classic European feel as well as the aesthetics from the music video for Formation. Donning a very Beyonce-inspired wide brimmed hat that will be used in one of the pieces, we explored downtown Lethbridge around her new studio location. We were very generously given access to a private property that made it onto the final poster, and had been exactly the feel we were going for.

This year’s show will feature Bollywood, tango, bellydance, burlesque, The Greatest Showman, Footloose and more, so please come check it out! There will be lots of themes of starting anew :)

European inspired women's portraits in downtown Lethbridge

European inspired women's portraits in downtown Lethbridge

European inspired women's portraits in downtown Lethbridge

European inspired women's portraits in downtown Lethbridge

European inspired women's portraits in downtown Lethbridge

European inspired women's portraits in downtown Lethbridge

Earlier in the day, I wondered if Ammena could get access to a police vehicle we could put under water a la “Formation.” This van had been parked outside her studio all day to our delight for the joke. As we set out for photos, the officers returned and insisted they have their photo taken with her!
funny photo of Lethbridge police services with a tango dancer

Even though we had the poster concept laid out for a while, Ammena asked her dancers what ideas they had for a poster. Many of the suggestions included having her rise from the flames like a Phoenix and sitting on a throne. We decided to make a joke poster along with a few other inside jokes from the classes!
2019 Explosion of World Dance and Music fake joke poster for Ammena Dance Company

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