Business Branding Session [Richard from Empower Potential Coaching]

Lethbridge business branding session

I met Richard through my BNI networking group and it didn’t take long to see how much he cares about his work. Richard runs Empower Potential Coaching and his passion for helping people is obvious in everything he does. He needed a business branding session for his new website so we brainstormed the feeling he wanted to convey and worked from there!

The rain forced us to stay indoors, but the new science building at the university provided the bright, welcoming feel I had wanted to capture in Richard’s photos. We started by staging a few photos of Richard working with clients. Freeze frames of people speaking can capture a lot of awkward moments, so we did a lot of gesturing with hands without actual speaking!

Another important element in Richard’s life and the inspiration for the work he does is his family and relationship with his wife. They agreed to model for us too! I wanted to show the connection and joy they feel together, and the kids all did fantastic (thanks to some bribing and a stern talking to beforehand, according to their mom).

In between the guest appearances, we were able to get a number of headshots of Richard himself with a variety of looks. Once he put his suit on at the end and we really worked with the architecture of the building, he looked like he was transformed into a high end CEO!

Lethbridge business branding session
Lethbridge business branding session
Lethbridge business branding session
Lethbridge business branding session
Lethbridge family photos
Lethbridge family photos
Lethbridge family photos
Lethbridge couples photography
Richard’s wife modified this Rickard’s t-shirt to show off her love for her husband!
Lethbridge commercial headshots
Lethbridge business branding session
Lethbridge commercial headshots
Lethbridge business branding session
Lethbridge commercial headshots

Richard’s mission: Empower potential coaching exists to enable everyone who comes to us to live their lives with integrity, clarity of purpose and passion enabling them to find, understand and live their own vision and mission.

Does your business website or social media need a creative boost?

Check out the commercial options I offer and drop me a message about booking your business branding session!

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