Lethbridge Weddings & Portrait Photography by Tanya Plonka

For this virtual assistant branding session, it was all about the woman behind the business! Brooke is the owner of Out of Sight Online and for this photoshoot we focused on her and her personality she brings to her clients.

Brooke used to be a general purpose virtual assistant but has recently shifted her business to focus primarily on podcasters. This was where she found her passion for what she does and her favourite clients!

The great thing about being a virtual assistant is the ability to work from anywhere (which usually means at home), but this also meant Brooke didn’t have a proper “office” space for us to use for her at work images. For that we turned to Jonny Bean Coffee in Lethbridge, whose bright and modern space was perfect for Brooke’s brand. (Plus we got to have tasty drinks during that part of the session.)

For Brooke’s branding photos we wanted to show that she gets things done, is approachable, and offers a very one on one service. I kept everything bright and airy while pulling in the blue and gold accent colours from her website and logo, while Brooke found a perfect wardrobe to match.

This medical office branding session at Sport & Spine Physiotherapy in Lethbridge was a perfect mix of headshots, features of the building, and action shots of the services they provide.

Sandra, the owner of the business, had two goals in mind for her branding session. First, she wanted to update their website with personalized photos rather than stock images. Second, she had been in the recruitment process for young new doctors when COVID hit and prevented her from attending job fairs. Instead, she hoped to clearly demonstrate what her clinic offered through photography that could be used during recruitment.

Physiotherapy is all about actionable tasks in healing so it was important to show Sandra at work. We brought in a couple clients to model and try out the various services Sandra provides at the clinic. It was really interesting seeing what a huge range of techniques she has at her disposal and I couldn’t resist trying a few of the mobility tests myself!

The clinic is so bright, colourful, and modern that it made my job very easy, plus our models were fantastic and willing to do anything Sandra threw their way.

Awesome headshots aren’t just for office staff! The trades need headshots of their staff too. Showing your employees creates a more personal experience for your clients; they get to see who they are hiring!

Platinum Lighting recently updated their website and needed something more professional and consistent than the cell phone photos they were using before.

We did the photos on-site at one of their current jobs in Lethbridge’s historic Paramount Theatre building. The office they were working on had some great exposed brick features and we were able to use the Paramount’s lobby for a little more variety.

Last year Tradesman MFG contacted me to update their staff photos for their website. I set up my mobile studio in their company break room and each employee was sent up for a photo, only disrupting their day by a few minutes.

Once the staff was done, I ventured out to the factory floor for industrial stock photos personalized to the work that Tradesman Manufacturing does. Donning my hardhat, I received a tour of their whole facility and was able to photograph both their products and their employees hard at work.

I was able to provide both commercial and event photography last year when Western Financial Group opened their new branch on the west side of Lethbridge. Prior to their big public opening, I visited the location to do on-site portraits of their manager and staff.

Later that month, they had a grand opening event where they invited the other branches to check out the new space. Mayor Spearman came along to help with the ribbon cutting. Their marketing person managed to track down a pair of those ridiculous over-sized scissors for the special occasion, and the scissors were a huge hit with the attendees! I floated around the event capturing candid photos of the guests, as well as a few portraits with stakeholders.

When I first planned out a photoshoot with Shaw & Associates Chartered Accountants, they had been using mismatched cell phone photos on the staff portion of their website and wanted a more cohesive, professional look. We set out downtown to update their accounting staff headshots to give the photos a natural, approachable feel. I based their wardrobe suggestions off of the colours of their website and they did a great job coordinating so many people’s outfits. Every staff member now has a matching photo on their site that compliments the design. Even Chase, their office greeter dog, got a headshot of his own for the website!

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