Lethbridge Weddings & Portrait Photography by Tanya Plonka

Hlady Rouleau Law Office needed to update their photos to refresh their website and wanted the professional feel of a library. We did their law office headshots using one of the lawyer’s individual offices as a backdrop. With just a little bit of rearranging (and hiding any personal photos and collectibles), the bookcase worked perfect.

This goes to show any space can work for photos. By the time myself, the lights, and the lawyers squished into the office, there was no room left for their web designer who was overseeing the photoshoot!

Renae’s personal branding photo session was such a blast! Renae is the brains and heart behind Beautiful Inside Academy, which empowers young women. After our New York trip in December, we started brainstorming some ideas for her session and were finally able to get together in the summer after all of the quarantine upheaval.

The focus in Renae’s work is her connection with her clients and sending a message of self-love, so it was important for the photos to focus on her and show that level of confidence and happiness. Her branding – both business and personal – is based around a strong white and black colour palette, with splashes of pink. I chose a number of white and grayscale backdrops for us to use to really make Renae pop!

I know some amazing female entrepreneurs in Lethbridge. One of those is Dammy, who after getting a science degree decided she loved running a business even more! Dammy is the owner of DirtBClean, a residential and commercial cleaning company in Lethbridge. She needed some cleaning service staff photos for their new website, so we did a quick little session with some of her employees and work truck. The location was chosen keeping her bright white and blue branding in mind.

Adaptive Technologies added two new members to their team this year so it was a great time to update their headshots and staff photos. Environmental office team photos were the best fit both for colour choices and working around the social distancing rules in place at the time. I decided on a location with plain walls so they could be easily cut out from the background, while choosing environmental colours that fit their red and gray branding.

Adaptive Technologies specializes in prosthetics, orthotics, and pedorthics. They are amazing at what they do and provide exceptional patient care.

For this virtual assistant branding session, it was all about the woman behind the business! Brooke is the owner of Out of Sight Online and for this photoshoot we focused on her and her personality she brings to her clients.

Brooke used to be a general purpose virtual assistant but has recently shifted her business to focus primarily on podcasters. This was where she found her passion for what she does and her favourite clients!

The great thing about being a virtual assistant is the ability to work from anywhere (which usually means at home), but this also meant Brooke didn’t have a proper “office” space for us to use for her at work images. For that we turned to Jonny Bean Coffee in Lethbridge, whose bright and modern space was perfect for Brooke’s brand. (Plus we got to have tasty drinks during that part of the session.)

For Brooke’s branding photos we wanted to show that she gets things done, is approachable, and offers a very one on one service. I kept everything bright and airy while pulling in the blue and gold accent colours from her website and logo, while Brooke found a perfect wardrobe to match.

This medical office branding session at Sport & Spine Physiotherapy in Lethbridge was a perfect mix of headshots, features of the building, and action shots of the services they provide.

Sandra, the owner of the business, had two goals in mind for her branding session. First, she wanted to update their website with personalized photos rather than stock images. Second, she had been in the recruitment process for young new doctors when COVID hit and prevented her from attending job fairs. Instead, she hoped to clearly demonstrate what her clinic offered through photography that could be used during recruitment.

Physiotherapy is all about actionable tasks in healing so it was important to show Sandra at work. We brought in a couple clients to model and try out the various services Sandra provides at the clinic. It was really interesting seeing what a huge range of techniques she has at her disposal and I couldn’t resist trying a few of the mobility tests myself!

The clinic is so bright, colourful, and modern that it made my job very easy, plus our models were fantastic and willing to do anything Sandra threw their way.