Last year Tradesman MFG contacted me to update their staff photos for their website. I set up my mobile studio in their company break room and each employee was sent up for a photo, only disrupting their day by a few minutes.
Once the staff was done, I ventured out to the factory floor for industrial stock photos personalized to the work that Tradesman Manufacturing does. Donning my hardhat, I received a tour of their whole facility and was able to photograph both their products and their employees hard at work.
I was able to provide both commercial and event photography last year when Western Financial Group opened their new branch on the west side of Lethbridge. Prior to their big public opening, I visited the location to do on-site portraits of their manager and staff.
Later that month, they had a grand opening event where they invited the other branches to check out the new space. Mayor Spearman came along to help with the ribbon cutting. Their marketing person managed to track down a pair of those ridiculous over-sized scissors for the special occasion, and the scissors were a huge hit with the attendees! I floated around the event capturing candid photos of the guests, as well as a few portraits with stakeholders.
When I first planned out a photoshoot with Shaw & Associates Chartered Accountants, they had been using mismatched cell phone photos on the staff portion of their website and wanted a more cohesive, professional look. We set out downtown to update their accounting staff headshots to give the photos a natural, approachable feel. I based their wardrobe suggestions off of the colours of their website and they did a great job coordinating so many people’s outfits. Every staff member now has a matching photo on their site that compliments the design. Even Chase, their office greeter dog, got a headshot of his own for the website!
I met Richard through my BNI networking group and it didn’t take long to see how much he cares about his work. Richard runs Empower Potential Coaching and his passion for helping people is obvious in everything he does. He needed a business branding session for his new website so we brainstormed the feeling he wanted to convey and worked from there!
The rain forced us to stay indoors, but the new science building at the university provided the bright, welcoming feel I had wanted to capture in Richard’s photos. We started by staging a few photos of Richard working with clients. Freeze frames of people speaking can capture a lot of awkward moments, so we did a lot of gesturing with hands without actual speaking!
Another important element in Richard’s life and the inspiration for the work he does is his family and relationship with his wife. They agreed to model for us too! I wanted to show the connection and joy they feel together, and the kids all did fantastic (thanks to some bribing and a stern talking to beforehand, according to their mom).
In between the guest appearances, we were able to get a number of headshots of Richard himself with a variety of looks. Once he put his suit on at the end and we really worked with the architecture of the building, he looked like he was transformed into a high end CEO!
If you’ve ever seen a large outdoor ad in Lethbridge (which I’m sure you have!), chances are Andy made it possible. Andy is the Lethbridge rep for Pattison Outdoor Advertising. He was in need of some updated photos showing the work he does and what products he offers to businesses looking to advertise.
We split the photoshoot into two segments. In the first, Andy pulled some strings to get two City of Lethbridge buses sent to Henderson Lake to focus on Pattison’s awesome wrap around bus ads.
For our next photo outing, Andy gave me a tour of where their top performing locations are throughout Lethbridge. We stopped in each spot and Andy was prepared with super fun poses for each one.
I had an amazing time getting to know Krista from AcuPlus Wellness Clinic as we planned her business branding session. Krista wanted to bring more of a personal touch to her business’s online presence since her work is so focused on her relationships with her clients. We started in her home to capture the themes of healthy eating that she encourages of her clients, as well as her love of animals and nature. Her cats made special cameos in the photo session! We then headed to her clinic, which is a warm environment full of beautiful artwork, and finished with headshots in Indian Battle Park to again capture her love of nature.
Business branding is such a fantastic new trend in marketing because it supplies you with custom stock photography to tie your website and social media together for a cohesive brand experience. Each business and individual comes away with photography that is totally unique to what they offer their clients!
