Posts Tagged ‘business branding’

Business Branding Session [Richard from Empower Potential Coaching]

Thursday, February 6th, 2020

Lethbridge business branding session

I met Richard through my BNI networking group and it didn’t take long to see how much he cares about his work. Richard runs Empower Potential Coaching and his passion for helping people is obvious in everything he does. He needed a business branding session for his new website so we brainstormed the feeling he wanted to convey and worked from there!

The rain forced us to stay indoors, but the new science building at the university provided the bright, welcoming feel I had wanted to capture in Richard’s photos. We started by staging a few photos of Richard working with clients. Freeze frames of people speaking can capture a lot of awkward moments, so we did a lot of gesturing with hands without actual speaking!

Another important element in Richard’s life and the inspiration for the work he does is his family and relationship with his wife. They agreed to model for us too! I wanted to show the connection and joy they feel together, and the kids all did fantastic (thanks to some bribing and a stern talking to beforehand, according to their mom).

In between the guest appearances, we were able to get a number of headshots of Richard himself with a variety of looks. Once he put his suit on at the end and we really worked with the architecture of the building, he looked like he was transformed into a high end CEO!

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Lethbridge Business Branding Session [Krista at AcuPlus Wellness Clinic]

Thursday, December 6th, 2018

Lethbridge business branding session AcuPlus Wellness Clinic

I had an amazing time getting to know Krista from AcuPlus Wellness Clinic as we planned her business branding session. Krista wanted to bring more of a personal touch to her business’s online presence since her work is so focused on her relationships with her clients. We started in her home to capture the themes of healthy eating that she encourages of her clients, as well as her love of animals and nature. Her cats made special cameos in the photo session! We then headed to her clinic, which is a warm environment full of beautiful artwork, and finished with headshots in Indian Battle Park to again capture her love of nature.

Business branding is such a fantastic new trend in marketing because it supplies you with custom stock photography to tie your website and social media together for a cohesive brand experience. Each business and individual comes away with photography that is totally unique to what they offer their clients!

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Kapow Comics, Cards & Games Business Branding Photography

Tuesday, May 22nd, 2018

Kapow Comics, Cards & Games business branding photography

Although I’ve been in the store many times, I found all kinds of new little details during this Kapow Comics, Cards & Games business branding photography session. Kapow recently won first place in the 2018 Best of the Best competition for best hobby store in Lethbridge and needed new photos to update their website and social media accounts. I stopped by on the weekend during a Magic the Gathering tournament and explored the store from top to bottom to capture all the little things that give it the great atmosphere it has.

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